Game publishing company ZPLAY attends Gamescom 2016

by Chrisanna Lazaridou on 18 August 2016 · 2768 views

ZPLAY, the Game Publishing Expressway to China

All around the world, people are enjoying mobile games with increasing regularity, making it an industry that is already worth billions, but which will continue to grow for the foreseeable future. One of the more lucrative places for game developers to consider is China, boasting hundreds of millions of active mobile game players. But how best do you crack this market? Companies like ZPLAY can surely help, as it is often highly worthwhile (essential, to some) to procure an experienced game publisher to reach the Chinese market.

ZPLAY Bio

The company has been around for six years, but in that short time has published more than 100 mobile games and has racked up nearly half a billion downloads, eg. PopStar!, BBTAN, Daddy Long Legs, Inner Circle, MicroCube,Bump Hero,etc. Many more games are on the way, as ZPLAY is primed to expand at a rapid pace, especially outside of China.

Publisher Role

In a world where most people just want to put their finger on an app and play, it can be a bit confusing to understand just what it is a game publisher does. At the most basic level, it very effectively connects the people that make the games with the people that make them available to the market. Beyond this, it also drives game operation and monetization. In both senses, having a capable publisher is vital to the success of any game. The space is so competitive, that it is inevitable that good products rarely reach their full potential without strong publishing expertise.

Publisher Services

There’s more to it than that, of course, as ZPLAY offers a full range of services to game developers, such as an open platform that allows access to invaluable data such as player behavior, as well services like billing systems. It also provides technology support and promotions, and has relationships with numerous publishing channels inside China and beyond. Ad monetization is also supported very well, as ZPLAY recently built its own world class monetization/mediation platform. It includes a mediation engine, ad exchange, real time bidding marketplace, attached to a worldwide ecosystem of buyers ready to contribute the most for your in-game ad space.

Developers Beware!

In most cases, you will only get to publish your game once in each market. Choosing the wrong publisher partner can therefore be a slow and agonizing march to mediocrity and frustration, and worst of all, a waste of your valuable IP. That is why you need to secure an accomplished, forward thinking publisher partner, one that is constantly innovating, and also tuning into the evolving demands of the market. In this way, companies like ZPLAY offer small to medium sized developers unbeatable value and support in distributing, operating and monetizing their games.

Summary

ZPLAY has a polished and highly productive, end to end, game distribution, operation, optimization, and monetization solution for developers. This is what has helped the company become so successful in a highly competitive industry. This is also, of course, the kind of solution we recommend for developers considering the China market or beyond.

For this moment, Zplay is now attending Gamescom 2016 in Cologne, and is getting more and more attention from CPs. In the future, Zplay will show itself in more international shows. Zplay will continue to support global CPs and provide more service to them.

For more information, please visit www.zplay.com or www.yumimobi.com.