Sendblaster 3.1.6

Overview

Sendblaster is a bulk email package to arrange to send out email to people on a mailing list. This software can be used to create in-house email marketing campaigns and then use a bulk email sending facilities to push the emails out to recipients. The package can manage email lists with a 15 field structure for each customer record allowing for details notes to be added about them. Templates for email can be created or can use other already created in the EML file format. Emails, when ready, can be viewed inside Outlook or as a web page to check how they look using different software. Excellent interface that is colorful, clear and easy to use with shortcut icons and descriptions when first accessing the software.

Installation

The installation first wants the user to choose their language. The default is American English. The setup utility then extracts the program files and is ready to install. The user name and organization can be entered next. The user name is filled in from computer records and is usually the designated computer name. The user then has to distinguish between installing from themselves or so that any user can access the application. Choose the installation folder and then the installation is completed. The installation takes a couple of minutes to complete. The software makes use of Internet Explorer for web page display.

No malicious programs was added during the process.

Interface

Sandblaster is a colorful interface with a blue hue used throughout. The main menu items are shown artfully down the left sidebar.

The menu includes: Messages, Lists and Addresses, Settings, and Details.

For Messages, this expands out to offer a sub menu: Compose message, Send, Schedule, History, Track Reports, Google Analytics. The other menus offer similar expanded options when clicked on.

To the right is a large action pane which initially displays some shortcuts to the most used features to save time hunting through the left sidebar. Each comes with a large colorful icon, a title and a useful description of what the feature does.

Overall, the interface is pleasing to the use and highly functional.

Pros

• Standalone email mailing list manager
• Send email to a list of senders
• Setup customer database management with 15 fields for customer information
• Email mailing list manager and email sender
• Customize emails with 15 customer information fields
• Create Email templates in EML file format
• Preview emails to check how they look before sending out an email mailing

Cons

None.

Conclusion

Sendblaster is an ideal package for companies who wish to send out email blasts to a list of customers. Customer records can be maintained and email templates fully tested before an email run.